Is Organic Search Engine Optimization Relevant? The Elements Of Excellent Website Optimization
SEO can be done in 2 ways - the good one (white hat) and the bad one (black hat).
White hat optimization refers to legal search engine optimization methods, approved by the search engines.
Black hat SEO methods are way to deceive your way to higher web site ranks. If the search engines discover that (and they mostly do), your web site will get punished and thrown at the end of the search results.
Black hat actually means dishonest methods of building links.
There are two parts of search engine optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your web pages, domain name, page names, page size, HTML tags' optimization (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good SEO and accounts for about 25% of your web site rank in search engines.
Off-site optimization represents to acquiring proper links pointing to your website pages. The most essential thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your web site content).
Let's suppose we have a website A, which is about pet training, and web site B, which is about making money online, both linking to your web site X, which is also about money making.
In both cases, the link's anchor text should be relevant to your website content and should contain keywords that you want to rank high for. Anchor texts such as click or click here will be utterly useless. As a matter of fact, anything other than your relevant words would be useless.
If we suppose that both sites, A site and site B, link to your web site, X, with relevant keywords (such as make money online), the link from page B has a higher value than a link from page A, but both have value as they are relevant.
A link is considered a vote from one web site to another. Google pagerank (Google's view of website's significance, is between 0 and 10) is another important key for rankings on Google. The higher the pagerank of the web site linking to your website, the higher the link value in Google's perspective. You should get links from all relevant pages, not just pages with high pagerank.
Actually, all links with relevant anchor text, obtained in an approved way, are good for your website ranking. Never end the linking process, even when you rank #1 on all search engines for your wanted phrases.
There are a lot of keys search engines take into consideration when they rank websites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for your website to obtain your desired search engine rank.
SEO is very time-consuming, but provides long-term results and is vital for any successful online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!
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